Site migration is actually the process of shifting the website to a whole new directory or domain. This is a procedure which is used by most of the company out there most of the times than people realize. For digital specialist or marketers, the success goal site migration is the one that doesn’t lead to any loss of traffic, SERP, revenue, or SEO strength.
SEO Company Vancouver states that this is a simple redirection from the old domain to the new one along with an SEO friendly redirect 301. This is a good start and is better than nothing. However, a more detailed procedure will enable you to make the transition without even losing site value while getting rid of the mistakes on the present site.
The first step to understanding the primary goals behind anSEO friendly migration, which are,
Maintain the search engine ranking and the traffic.
Offer a seamless user experience and also transition.
There is no magic to achieving these goals. You just have to pay attention to the details says SEO Company Vancouver. The four main factors of site transition are,
You have to watch the details at all stages of the migration process.
Get to Know the Current Site– Start the process of migration along with a thorough SEO audit of the present platform and site. Consider the strengths and weaknesses of the site. A migration is a great time to fix the mistakes.
Understand and Map the Present Site Architecture– Download the present sitemaps and export the list of the indexed pages from search console. This way you will have a list of the previous pages that you have to redirect to the new site.